Hotel brands need to laugh a little and not take it all so seriously.
I’m not given much of an opportunity to have a giggle while I constantly browse on line searching for beautiful hotels all around the world. But it was for the first time in a very long time that I was able to find a luxury hotel that had a sense of humour. And then I thought to myself, can luxury and humour go hand in hand?
The Parker, Palm Springs really entertained me today when I saw the promotional video of their spa, PSYC - how to enjoy the American country club experience with “mixed doubles, a long steam, and a stiff cocktail”.
With Jonathan Adler-designed spaces, the ambiance is fashionable, quirky and fun, working harmoniously with its jocular sense of spirit. Each room type is also portrayed using an entertaining video clip to set the scene.
So maybe it’s not everyone’s cup of tea, and I may have a warped sense of humour. Nethertheless, it has sent a hot signal to my radar tower, and my curious nature will no doubt get me over to the Parker in the very near future.
Do you think luxury hotels should let out their humorous streak, or should they keep it tucked away under reception desk? I would love to hear your thoughts.
Parker Palm Sprints: 4200 E. Palm Canyon Drive Palm Springs, CA 92264