In a nutshell
Whimsical romance of Amsterdam – with a canal view of course.
The famous canals are most probably one of the most memorable takeaways of Amsterdam. But watching the daily happenings pass by from you bedroom window is added bonus when staying at The Toren. With a prestigious postcode to match, one gets to experience the great pleasures of Amsterdam inside and out.
Originally built in the golden ages of 17th century, during the heydays the spice trade, the mansion, which The Toren occupies today, was a demonstration of the wealth and high society during that time. Even today, you can get the sense of what that felt like, although with a modern interpretation elegance and with a seductive twist added in. The background of quixotic reds and plum tones, amplified with elaborate chandeliers, and extravagant displays of flowers, arouses a mood of romance for guests to interpret as they wish.
Whether you’re in the lounge relaxing with a book whilst listening to mood enhancing music that changes throughout the day, or bathing in bubbles and champagne in the Jacuzzi, staying at The Toren is a place where you would want to be entrapped for much longer than just a weekend.
“Quixotic reds and plum tones, amplified with elaborate chandeliers, and extravagant displays of flowers, arouses a mood of romance for guests to interpret as wish.”
From the beginning
It’s hard to believe that just over ten years ago, The Toren was considered one of the worst two-star hotels in the Amsterdam. When Eric Toren bought and took over the hotel from his father, he, along with his wife Petra, began the steep challenge in creating a new image and transforming the hotel into the number one-rated four-star luxury hotel.
Eric’s success comes from a story of hard work and determination. From the age of 15, Eric worked in 15 different hotels doing all sorts of jobs. He never had the desire to go to hotel school but by the age of 21 I became the youngest General Manager in Amsterdam to run a three-star hotel.
Something else you didn’t know
Eric is a qualified physiologist, so most likely, he will already know if you’re are craving a chicken club sandwich and will have it ready for you in the lounge before you can even blink an eye.