In a nutshell
The idyllic Tuscan experience in Italy’s first renaissance town of Pienza.
Nestled amongst the smooth rolling hills of Tuscany’s Val D’Orichia lies the 15th century town of Pienza. Here, within the hilltop town’s Renaissance utopian splendour, lies a jewel called La Bandita Townhouse. Once a neglected and rundown building, it has been saved and restored by the most unlikely person – a New York music media executive – who has lovingly restored the historic building, transforming it into one of the most romantic boutique hotels in Tuscany.
The unique blend of rustic charm and modernity in this historic townhouse creates an ambience of harmonious wellbeing – a perfect recipe to recreate the most romantic of getaways. Likewise, the outdoor beauty of Pienza and Val D’Orcia can melt even the staunchest of urbanites and convert them into passionate lovers of nature and tranquility.
“We’re just a small group of people who really love the Val d’Orcia and Pienza, wanting to share the great experience of the sweetness of daily life in a Tuscan village.”
From the beginning
By the age of 28, John Voigtmann had already achieved so much in his career. He was travelling the world as VP of international marketing at Sony Music, developing and executing marketing campaigns for artists such as Maroon 5 and Christina Aguilera. But, despite this substantial success, John began to question the significance of the job and whether he wanted to continue it long-term.
His idea to create a hotel was inspired by the beauty of the UNESCO heritage area of Val d’Orcia, which he and his wife visited and fell in love w.th when they were looking for wedding venues in 2000. After a good few years of searching, during which he experienced the barriers that Italy’s infamous bureaucratic system can create, John’s moment of triumph arrived in 2007 when he opened his first hideaway retreat just outside Pienza. The success of John’s new found path in life continued with the opening of La Bandita Townhouse in the historic town of Pienza five years later. “We’re just a small group of people who really love the Val d’Orcia and Pienza, wanting to share the great experience of the sweetness of daily life in a Tuscan village”, say Jon.
Something else you didn’t know
John won an MTV award for his work with Maroon 5 and you can take a look at this, and all his other music industry achievements, in the hotel’s book and music library. Guests will also find a turntable there, should they wish to listen to the soothing jazz of Louis Armstrong whilst drinking a glass of Brunello.